Butcher’s Pet Care improve productivity and reduce costs

The Customer

Butcher’s Pet Care is a British family firm competing in a global market. They produce six million cans and trays of dog and cat food each week, exporting to Italy, Poland and the rest of Eastern Europe.

For 30 years, Butcher’s has produced foods that are not only grain-free but which are also free from artificial colours, flavours and preservatives.

The Challenges

Improve productivity and reduce communication costs

Butcher’s Pet care contacted Midland Telecom back in 2005 when they were looking to improve their business communications. Before working with Midland Telecom, Butcher’s pet care recognised the importance of improving customer service through a better system that could connect all the operators and let them work simultaneously from a Desktop Application.

What they needed was a modern solution from a trustworthy company.

They were looking for a telecoms supplier who could offer them a one-stop shop for all their telecoms’ needs: telephone system installation, training, support and billing. They chose Midland Telecom among all the competitors because they needed a reliable and experienced business that has been operating in the telecoms industry for more than 30 years.

Moving Premises

Responding to growing demand for its tinned dog food in the UK and Europe, the company decided to expand and move to a new site in 2010. They needed to move telecoms and connections to the new premises without interruptions and without changing numbers. Here is where Midland Telecom came up with a prompt “relocation plan” for Butcher’s Pet care.


Delivering a single experience, wherever they are

Midland Telecom upgraded their telephone system incorporating the HiPath Open Office to the existing Siemens telephone system. This application enables Butcher’s Pet Care to easily view co-worker availability for a phone call or ad hoc teleconferences. The Integration with Microsoft Outlook has been used to take information from an individual’s calendar and used to change call routing preferences and voicemail greetings dynamically. And to meet the demands of its employees on-the-go, HiPath OpenOffice included mobility features.

MY Portal
Malcom Burrows, Butcher’s Pet care IT Managers

“We chose Midland telecom for their professionalism in helping us to choose a new telephone system that our people could actually understand and deploy quickly.”

Stress-free office relocation

During the moving phase, Midland Telecom supported Butcher’s pet care with a clear and detailed “moving premises plan”. Midland telecom managed to move cablings and system across in just one weekend rather than in a month. This helped Butcher’s Per Care in two ways. First, they avoided interruptions and any inconvenience for the employees during working hours. Secondly, they kept costs down as Midland Telecom engineers arranged the telecoms moving in just 2 days.

Malcom Burrows, Butcher’s Pet care IT Managers

“During the moving phase, Midland Telecom provided a great deal of support and understanding of what we required, how we were going to achieve it and they came with a plan for us. People on-site didn’t even realise they actually moved all telecoms”

Microsoft Gold Partner
Sophos Silver Partner
Cisco Meraki
Atos Unify Partner
Authorised EE Reseller Partner
O2 Reseller